01
Local demand engine
High-intent Google Ads built around the searches that actually convert: 'veterinarian near me,' 'emergency vet,' '[city] animal hospital,' service-specific terms.
From $0 to $1.5M in 12 months. Now projecting $2.4M.
Run personally by the operator who built it. Not handed to a junior.
Run personally by Shan Mahmood
$1.5M
Annual revenue, year one
$2.4M
Projected year two
60+
New patient bookings/mo, guaranteed
12
Months from launch to $1.5M
All measured, all attributed, all real. We can walk you through every number on the audit call.
Most veterinary hospitals don’t need more marketing. They need fewer leaks.
Every clinic has a path from “someone searches Google for a vet” to “appointment on the schedule.” Industry data says 60% of that demand never reaches a booking — phones unanswered at lunch, mobile sites that bounce, booking flows that need 8 clicks, after-hours calls that hit voicemail, reviews that erode trust before the first click.
Most agencies build campaigns on top of broken plumbing. We fix the plumbing first.
The Veterinary Growth System is a complete new-client acquisition program. Every pillar measured. Every pillar tied to a booked appointment. Run by a senior operator who’s already done it at scale.
Eight pillars. Every veterinary account. Every time.
02
Locally-converting website
Mobile-first booking paths. SEO-aligned around your geography and services. Every click that doesn't book is debugged.
03
Google Business Profile dominance
The real landing page for most pet owners. Optimized for the local map pack, photos, posts, review velocity, and category alignment.
04
Call tracking + lead visibility
CallRail with source-level attribution. Every call recorded, every missed call surfaced, every first-time caller identified.
05
Booking-path optimization
From 'I want to book' to 'I'm on the schedule' in two clicks. From search to phone to PMS, frictionless and trackable.
06
Operational growth consultation
Phone handling, staff scripts, pricing communication, capacity planning, appointment flow. Marketing leaks are often operational leaks.
07
Reputation engine
Review generation automation, response strategy, reputation defense. Local search is won and lost on stars.
08
KinlyPets — our proprietary software
Our AI veterinary triage widget routes worried pet owners to the right next step at 2am. Captures after-hours demand no other clinic captures. Included with every veterinary engagement. No other agency can offer this because no other agency built it.
Most agencies do two or three of these. We do all eight, in sequence, calibrated to your clinic.
The case study we built this on.
From $0 to $1.5M in 12 months
New clinic, empty appointment book, no marketing infrastructure. We built the complete acquisition system from scratch — Google Ads, local SEO, GBP, call tracking, booking flow, reviews, operational consultation, KinlyPets integration. 12 months later: $1.5M annual run rate. Twelve months from now: $2.4M projected.
Read the full case study →“
I see veterinary marketing from both sides — what works clinically and what works commercially. Shan does too, because we talk about it every day. That’s why TVAH grew the way it did. If you’re a vet hospital owner reading this, his audit is worth your hour.
Dr. Mimi M., DVM
Why this isn’t going to come from your current marketing agency.
Generalist. Pitches "healthcare marketing."
Vet-specific. We operate a real clinic's marketing daily.
Has clients in the vet space.
Married into the vet space. Wife is a practicing DVM.
Pitches "vet PPC."
Builds vet tech. KinlyPets, our proprietary AI triage software, included.
Junior account manager runs the work.
Senior operator runs every account, every day.
Reports impressions, clicks, CPC.
Reports new patients, calls, bookings, revenue.
Reactive. Monthly meeting.
Proactive. Weekly call audit, monthly strategy.
12-month lock-in.
6-month minimum, then month-to-month.
Run personally. Backed by clinical insight.
Shan Mahmood · Founder
I’m Shan Mahmood. I’ve been a paid media operator for 12+ years — Salesforce, Brightwheel, Remitly, and many other growth-stage companies you’ve heard of.
Four years ago I married Mimi, a veterinarian. Two years ago I started running paid acquisition for her clinic. The result is the case study above: $0 to $1.5M in 12 months, projecting $2.4M.
Most veterinary marketing agencies have never set foot in a clinic. I’m in one every week. I understand PIMS workflows, what makes a dental cleaning the profit engine, why missed calls at lunch are a five-figure problem, how to talk to pet owners on the phone, why “$50 exam fee” works better than “fees vary.”
I’m also the founder of KinlyPets, an AI veterinary triage widget that’s being piloted at vet clinics across the country. Every Evo veterinary engagement includes a KinlyPets integration — capturing after-hours demand no other clinic captures.
I personally run every veterinary engagement. If we’d be a good fit, the audit is the place to find out.
Clinical advisor: Dr. Mimi M., DVM — Veterinarian, Tustin Village Animal Hospital. Reviews every recommendation we make to ensure clinical authenticity.
What veterinary hospital owners ask before booking the audit.
We already work with a marketing agency.
Most clinics do. Most clinics still have leaks. Our growth audit is free and you keep the roadmap regardless of whether we work together. If your current agency is already doing all eight pillars, you don't need us. If they aren't, you'll know exactly where the gaps are.
Our practice manager handles all of this.
Practice managers are operators, not strategists. They're brilliant at running clinics while juggling 40 other priorities. The audit shows you exactly which 20% of marketing work moves the needle so they (or we) aren't doing busywork on the other 80%.
We're already at capacity. We don't need more patients.
Most clinics describe themselves as 'at capacity' while running 25%+ no-show rates and missing calls at lunch. The system fixes attribution and routing first — sometimes the answer is better patients, not more. We can measure this on the audit call.
How long until we see results?
Real attribution clarity by week 4. Real revenue lift by month 2. The full system compounds through month 6 and beyond. Don't trust anyone who promises results in week 1 — they're skipping the foundation.
How does this work alongside our existing PIMS?
We work alongside it, not replace it. We integrate tracking to it where the PMS allows (ezyVet, AVImark, Cornerstone, ImproMed, others). For attribution gaps, we use CallRail and booking-link tracking to surface what your PMS can't show you.
What's included that other agencies don't include?
KinlyPets, our proprietary AI triage software. Operational consultation on phone handling, capacity, pricing, and staff scripts. Weekly call audits. Senior operator (not junior) on every account. And the clinical authenticity that comes from being married into the profession.
What kind of clinic is the best fit?
Veterinary hospitals doing $1M+ annually, growth-minded, with at least 1-2 doctors and capacity to add appointments. If you're a solo practice not looking to grow beyond current capacity, we're not the right fit.
Can we just have you run our Google Ads?
No. We don't sell tactics, we sell the system. If you need a pure-play PPC vendor, we'll refer you to one who's good.
Two paths from here.
Keep doing what you’re doing.
Pay your current agency or your in-house effort for another 6 months. Get reports about CTR. Wonder whether the phone is ringing. Watch your competitor’s GBP dominate the map pack. Lose 40% of the demand that’s already searching for you.
Book the free growth audit.
60 minutes with a senior operator. We pull your competitive data, your GBP, your website performance, and walk you through a custom Leak Map. You walk away with a written roadmap whether we work together or not.