We did not just run ads. We built the full veterinary growth system around the clinic: local visibility, website conversion, Google Business Profile, call tracking, review generation, booking path, and operational feedback.
$1.5M
Collected revenue in year one
$2.4M
Projected annualized run rate
12
Months from launch to $1.5M
Full
Acquisition system built from scratch
These numbers came from building the full system around the clinic, not from one campaign.
Tustin Village Animal Hospital launched from nothing. No mature patient base. No established marketing engine. No referral pipeline. No shortcut.
To grow, the clinic had to do several things at once:
Pet owners are emotional, local, and often urgent. Before they choose a clinic, they compare reviews, proximity, website trust, availability, and ease of booking.
Pet owners need to find you, trust you, contact you, and book. If any one of those breaks, the rest of the funnel does not matter.
A veterinary hospital can lose a client before the front desk ever speaks to them. Bad mobile site. Missed lunchtime call. Weak Google profile. Two one-star reviews on the first page of results.
I am Shan Mahmood, founder of Evo Digital Advertising. I have been a paid media operator for 12+ years across Salesforce, Brightwheel, Remitly, and other growth-stage companies.
My wife, Dr. Mimi Nguyen, is a practicing veterinarian at Tustin Village Animal Hospital. She was central to everything that happened on the clinical and operational side. The marketing did not work in spite of the clinic. It worked because marketing and clinic operations were on the same team, talking every day.
That is what is hard to copy. Most veterinary marketing agencies have never set foot in a clinic. We built this from inside one.
Not PPC for vets. A full veterinary growth system.
01
Google Ads on the high-intent searches that actually convert. Veterinarian near me. City-specific animal hospital queries. Urgent care, sick visits, wellness, and new-patient terms. Built around people actively looking for care today, not generic awareness.
02
Clear local positioning, mobile-first booking flow, strong calls-to-action, and a service structure that reads in seconds. Trust sections aimed at first-time visitors. Every step from landing to call mapped and debugged.
03
GBP treated as a primary acquisition asset, not an afterthought. Categories, services, photos, posts, review velocity, and profile completeness all dialed in for the local map pack and search relevance.
04
Local keyword alignment across service pages, metadata and on-page structure, internal linking, and local relevance signals. The work compounds. Year two looks different than year one because of decisions made here.
05
CallRail set up with source-level attribution. Every call recorded, every missed call surfaced, first-time callers identified. We do not claim perfect revenue attribution through the PMS. We focus on practical leading indicators: qualified calls, new-client inquiries, booking intent, missed calls, and appointment opportunities.
06
We walked the entire path from search to booked appointment as if we were a pet owner with a sick dog at 8pm. Cut friction. Made the next step clearer. Sharpened call and book CTAs. Fewer clicks between intent and appointment means more appointments.
07
A review generation process built into the visit flow. Response guidance for the front desk. Local trust strengthened deliberately, not by accident.
08
Marketing tied to clinic reality every week. Staff capacity, call handling, client communication, appointment flow. Marketing leaks are often operational leaks. Feedback from the clinic informed every optimization.
Ads drove demand. The website, GBP, reviews, call tracking, booking flow, and clinic operations turned that demand into appointment opportunities.
Most agencies stop at clicks. We looked at what happened after the click. The call that hit voicemail at lunch. The page that took eight seconds to load on mobile. The booking form that asked for five fields when two would have done.
That is the work. It is unglamorous. It is what produced the numbers.
$1.5M
Collected revenue in year one.
$2.4M
Annualized run rate tracking toward year two.
The clinic built a strong local presence in a competitive market.
The clinic now has a repeatable new-client acquisition foundation. Not a single campaign that worked once.
Marketing became less of a black box. Calls, sources, missed calls, and appointment opportunities are visible week to week.
Honest framing. Not every dollar was attributed perfectly. Veterinary PMS data makes that close to impossible. The result came from marketing, operations, and clinical execution working together.
If your hospital wants more predictable client flow, the entire system has to work. Visibility, trust, website conversion, call tracking, booking path, reviews, local SEO, paid search, and operational follow-through.
This is especially relevant if your clinic:
Request a free veterinary growth audit. We will review your market, website, local visibility, Google Business Profile, booking path, and tracking setup, and show you where new-client opportunities are getting lost.
No clinic is identical, and we do not promise every clinic will match TVAH. The goal is to build the system, identify the constraint, and improve qualified new-client opportunities. The result follows from the work.
No. We build the full veterinary growth system. Google Ads is one pillar. The website, GBP, local SEO, call tracking, booking path, reviews, and operational feedback are the others. Most clinics that hire ads-only agencies plateau, because the leaks are not on the ads side.
That is common in veterinary. PMS attribution is messy. We focus on practical leading indicators instead: qualified calls, booking intent, new-client inquiries, missed calls, and appointment opportunities. Those move first, and revenue follows.
Growth-minded veterinary hospitals doing around $1M or more per year, with appointment capacity to absorb new clients, and willingness to improve the website, booking path, and tracking alongside the marketing. If you do not want to touch those things, we are not the right partner.