Blog
Notes on what’s working in paid media for SaaS — from someone who’s still in the accounts.
Unlocking Growth for SaaS Companies: Smart Bidding Strategies in Google Ads
Unlocking positive return in SAAS using Google Ads can be difficult, but with this playbook we talk about the essentials needed to move the needle in the right direction.
Maximizing ROI: PPC Strategies for SaaS Startups on a Budget
Maximize your SaaS startup's ROI with budget-friendly PPC strategies! Discover how to optimize conversion tracking, refine keyword tactics, craft compelling ad copy, and implement efficient budgeting techniques.
Mastering Digital Marketing on Meta: Lessons from Promoting a Hemp-Infused Beverage
Explore effective digital marketing techniques on Meta with a case study of Redy, a hemp-infused beverage. Learn about targeted ad design, audience segmentation, and optimizing conversion rates.
The Value of Branded Keywords in Search Ads: A Data-Driven Exploration
Explore the real value of branded keywords in search ads through geo-incrementality experiments and data-driven insights. Are they truly incremental or simply cannibalizing existing conversions?
Leveraging Meta Ads to Drive Qualified Leads for Your Business
Explore expert strategies for using Meta Ads to generate high-quality leads. Uncover creative tactics, audience targeting, and Martech tools.
Mastering Keyword Research: Your Path to Google Ads Success
Discover the art of effortless keyword research in Google Ads with our comprehensive guide. This step-by-step how-to will equip you with the knowledge and tools to optimize your ad campaigns for maximum impact.
The Digital Marketing Consultant: Your Partner in Online Success
Discover how a seasoned digital marketing consultant with over a decade of experience can elevate your online presence across diverse industries, including law firms, direct-to-consumer brands, and national retail giants.
8 Key Strategies for Highly Effective Facebook Ads Lead Generation
Elevate your lead generation game with these 8 proven Facebook Ads strategies. Ready to transform your campaigns? Let's work together to achieve outstanding results.
The Six Pillars of Successful Lead Generation in Google Ads
Discover the essential strategies for successful lead generation in Google Ads. Explore the six key pillars that can supercharge your campaigns and drive high-quality leads to your business.
Landing Pages & Testing: The Cornerstone of Effective Digital Marketing
Unlock the power of effective landing pages with our step-by-step guide on testing and optimization. Explore the crucial stages, from initial goals to iterative enhancements, and supercharge your digital marketing outcomes.
The Evolution of Facebook Meta Ads: Pre and Post iOS14 & Beyond
Explore the transformative journey of Facebook Ads through the lens of iOS14's impact. Delve into the challenges and triumphs from the era of vast reach with potential metric discrepancies to the new dawn of native transactions and strategi
The Art of Precision in Digital Marketing
Dive into the heart of digital marketing success and discover why optimizing your strategies is crucial. Learn how focused optimization efforts drive better results and shape your online presence.
The Royal Flush of Search: Unleashing the Power of Broad Match
In paid search, broad match can often be associated as a villain. Broad match can be an unbelievably powerful tool in driving scale.