A Veterinary Marketing Agency Built Around Booked Appointments, Not Vanity Metrics
EVO helps veterinary clinics improve the full path from online search to scheduled appointment, using SEO, Google Ads, website conversion, call tracking, and practical clinic insight.
Tustin Village Animal Hospital went from $0 to approximately $1.5M in revenue in 12 months.
It’s now tracking toward a roughly $2.4M annualized run rate.
We did not get there with one magic campaign. We built the pieces most clinics are missing: stronger local visibility, a cleaner website path, paid search, call tracking, conversion tracking, and follow-up discipline.
The clinic is owned by our family — Dr. Mimi M., DVM, practices there. That means we’ve handled the marketing side and lived the clinic side: the missed calls at lunch, the packed front desk, the PIMS quirks, the review responses. Your market and capacity are different from ours, so your numbers will be too — but the bottlenecks are usually the same ones.
Most clinics don’t have one marketing problem.
When appointments slow down, the usual reaction is to buy more of something — more ads, more SEO, more social posts. But marketing activity isn’t the same as more booked patients. A clinic can rank well and still lose calls to voicemail. It can run ads and never know which ones worked. It can have a busy website that quietly sends people elsewhere because the booking path is confusing.
The honest version: most veterinary clinics don’t just have an SEO problem. They have a search-to-scheduled-appointment problem. The leak can be in visibility, the website, the phone, the tracking, or the follow-up — and adding more activity on top of an unfixed leak just spends faster. The job of a veterinary marketing agency should be to find the leak first.
The full path, not one channel.
- Visibility. Whether the right pet owners can find you at all — local search, Business Profile, and paid search where it makes sense.
- The website. Whether visitors can tell you’re taking new clients, find your hours and location fast, and book or call without friction.
- The phone. Whether calls get answered and whether you can see how many you’re missing. For most clinics this is the biggest hidden leak.
- Tracking. Whether you can connect any of your marketing to actual appointments. Without this, every other decision is a guess.
- Follow-up. Whether reviews, recalls, and missed-call follow-up happen consistently instead of whenever someone has a free minute.
How we work.
01
Audit the whole path.
Visibility, website, phone, tracking, follow-up — we find where pet owners are dropping off before we touch a budget.
02
Fix the bottleneck first.
We start with the constraint that’s costing the most appointments, not the channel that’s easiest to sell.
03
Build the channels that fit.
SEO, Google Ads, website, and review systems — sequenced for your situation, not a fixed package.
04
Report against appointments.
Monthly reporting in plain language, tied to calls and booked visits.
What we can run for you.
Local SEO and Google Business Profile · Google Ads and paid search · website conversion improvements · call tracking and conversion tracking · review generation and reputation · monthly reporting tied to appointments. Engagements are scoped to the clinic — not every clinic needs every piece.
Why EVO is different.
Most veterinary marketing companies have never run a clinic’s books. We have. Tustin Village Animal Hospital is owned by our family — Dr. Mimi M., DVM, practices there — and we built its marketing from zero. That means our advice is shaped by what actually happens at a front desk on a Monday, not just what looks good in a dashboard. We’re also small and senior by design: the person who audits your clinic is the person who runs the work, not an account manager relaying notes to a junior team.
Not sure which part of your marketing is actually broken?
Frequently asked questions.
A good one improves the whole path from a pet owner searching online to a booked appointment — not just one channel. That spans local SEO, Google Ads, website conversion, call tracking, and reputation. The weak ones sell activity in a single channel and report on rankings or clicks; the useful ones find where you're losing appointments and fix that first.
We run a real veterinary clinic's marketing as owners, not as a case study we acquired. That clinic-side experience changes what we prioritize — we look at the phone and the booking path, not just traffic. We're also deliberately small and senior, so the person who diagnoses your clinic is the person doing the work.
No. We work with single-doctor practices and multi-doctor hospitals. What matters more than size is whether you have capacity to take on new clients and a front desk that can handle more calls. If you're already at capacity, more marketing isn't your first move, and we'll say so.
Clinics that want more of the right new clients, can actually handle them, and want marketing tied to appointments rather than vanity metrics. We're a good fit for owners who are tired of guessing whether their spend works. We're a poor fit for anyone wanting a guaranteed number of clients or the cheapest possible vendor.
Booked appointments and the cost to produce them — tracked through call tracking and conversion tracking, reported monthly in plain language. Rankings, clicks, and impressions are inputs we watch, but they're not how we keep score. If your visibility improves and appointments don't, we treat that as a problem to solve, not a win to report.